The business world is always changing, and new strategies are constantly emerging to take control of the environment. Mobile marketing has come a long way, and 2015 proved to be a turning point for many business providers. As brands and technology evolve, text message marketing will fit to new forms.
In 2016, companies are sure to encounter a slew of new obstacles. They’re also likely to implement new, innovative strategies. Take a look at the top seven ways your brand can prepare for 2016, and check out the newest trends hitting the marketing world.
Strategy One: Implement a Video Ad Platform
In 2016, we’re likely to witness the advent of mobile video ad domination. Mobile video advertisement is growing quickly, and consumers have begun prioritizing mobile video over television and desktop video. Mobile video captures the consumer’s attention, redirecting them to other apps and websites. Mobile video ads are expected to procure over 13 billion by 2020, and they’re certainly picking up steam already.
Strategy Two: Offer Mobile Coupons
Mobile coupons had a heyday in 2015. In 2016, they’re expected to be present in nearly every mobile marketing effort. Consumers are redeeming mobile coupons at breakneck speeds. SMS-delivered coupons are redeemed 10 times as much as printed coupons. Customers are opting for digital turn-ins, and they’re not afraid to travel to physical stores to get big deals.
Strategy Three: Use an Automated SMS Sender
Right now, 98 percent of text messages are opened and read minutes within receipt. SMS marketing has become one of the business world’s biggest resources, and it’s relied upon to deliver mass information across many channels. Remember to segment your audience, however, as personalized messages will always trump random send-outs.
Strategy Four: Get App-Centric
In 2016, mobile apps are expected to govern most of the mobile user’s time. Companies are finally seeing the true value proposed by dedicated apps. Mobile apps aren’t only physically appealing, they increase functionality for users. In 2016, companies with apps will be on the winning side.
Strategy Five: Create Vertical Video Ads
While vertical advertisements aren’t new, a new trend has pushed companies to engage vertical video ads. Big companies like NBC, AT&T and Audi have implemented vertical video ads, noticing an 80 percent increase in overall ad completion. Macy’s and Burger King, too, have hopped on the bandwagon, crafting unbeatable strategies with vertical video ads.
Strategy Six: Work on Social Media Chat
Companies like Snapchat have redefined the way consumers view, access and consume social media. Mobile users are prioritizing it over Instagram and Facebook, and they’re taking advantage of its fully integrative chat platform. Snapchat has already made big moves to monetize itself via ads, and its instant media-text design is becoming preferred by mobile users across the world. Social media chat, soon, will be an expected amenity of many apps. Be sure to take advantage of it.
Strategy Seven: Understand Mobile 2.0
The mobile world, now, is a two-way street. In the past, the Internet was a company brochure for information mapping and outreach. Things have changed, however, and social media has become the Internet’s most visited space. Mobile Internet access has morphed, and it’s been prioritized for dynamic customer interaction. Mobile 2.0 primarily exists to serve the customer’s needs.
A more inclusive strategy, understanding and utilizing the mobile 2.0 shift is a vital component of your campaign’s success. Take advantage of user information, and constantly rework your strategy to ensure total cohesion across all platforms. You, the marketer, are in charge of the buyer’s experience. Take care of it well.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.