New trends have now appeared and are set to dominate the digital world for the coming year. But before we totally leave 2016, it’s best to assess your current website performance.
How well did you rank against your competitors? If the performance of your site is below average, then chances are, there are still methods that you’re not applying in your regular content strategy. To rank higher in search engines, here are ways that you must include in the process.
Creating relevant and high-quality content
With new blogs and websites created at a daily basis, it becomes more challenging to ace the competition and make your own noticeable compared to the other search engines. Producing high-quality content has always been a primary rule.
With relevant and accurate posts free from any grammatical errors, you’re also cementing your credibility and reputation. After all, readers won’t trust you unless you show them that you are providing authentic content by practicing accuracy.
Investing time on making sure your site loads fast
There are several factors that affect the loading speed of your website. Unnecessary images and plugins could be among them. If you wish to rank high, make sure readers won’t have any issues loading your site. If you take quick visits on some of the top sites in your random searches, you’ll see how fast they load.
Optimizing images and videos
This means giving the right file names, descriptions and caption on images and videos. Search engines include this information in analyzing the quality of your content. Instead of randomly labeling your materials, make sure they are named appropriately.
Using header tags efficiently
This shouldn’t be difficult using the blogging platforms’ built-in text editor. Header tags are those you use when highlighting subheadings or enumerating crucial things. Surely, you wouldn’t like to simply read a long post with linear text designs. Dividing the huge chunk of text into sub parts enhances its overall readability which is necessary for ranking higher.
Investing time in creating multimedia content
The kind of materials you put up on your site greatly affects the ranking. Rather than focusing on text posts alone, you’ll do well in trying out other types such as slideshows, video presentations, ebooks, how-to infographics and more.
These types of materials are also highly shareable online so you can use it to your advantage in attracting more people to engage and share your content.
Providing a user-friendly layout and design
Lastly, customizing your site in a way that makes it easy to navigate is important in getting a higher rank. Visitors of your site won’t be encouraged to stay long if they find it complicated to find menus, close pop outs and locate buttons for sharing.
Search engine analyzes the time each visitor spends in your site and engage. To hold your readers longer, make sure they’re not bombarded by complicated layout.
If the legwork is too much for your own internal team, it’s good to know that there are link building services ready to offer you their aid at the right price. With their expertise in optimization, they’ll be able to boost your ranking using quality links and perhaps some tweaking on the style of your content presentation.
Don’t wait for a new competitor to emerge and start aiming for higher ranks!
Author Bio: – Over a decade, Joseph Sayaff is writing articles and has helped many businesses worldwide to build massive publicity and link building services using his content. Aside from blogging on his free time, Joseph Sayaff is also a web developer and entrepreneur. He loves to offer assistance to anyone who has web-related needs.